The holidays and colder weather are officially upon us, but that doesn’t mean it’s a bad time to put your home on the market. In fact, some real estate companies have their busiest months in December. And after all, selling during the season does have its advantages: holiday buyers tend to be more serious and competition is less fierce with fewer homes being actively marketed. But don’t let the thought of selling your home during this time dampen your holiday spirit. Here are some tips I found so that you can sell and celebrate at the same time.
1. Deck the halls, but don’t go overboard.
Homes often look their best during the holidays, but be careful not to overdo it on the decor. Adornments that are too large or too many can crowd your home and distract buyers.
2. Price it to sell.
No matter what time of year, a home that’s priced low for the market will make buyers feel merry. Rather than gradually making small price reductions, go ahead and slash the price before putting it on the market.
3. Make curb appeal a top priority.
When autumn rolls around and the trees start to lose their leaves, maintaining the exterior of your home becomes even more important. Bare trees equal a more exposed home, so touch up the paint, clean the gutters and spruce up the yard. Keep buyers’ safety in mind as well by making sure stairs and walkways are free of snow, ice and leaves.
4. Create a video tour for the web.
You’ll get less foot traffic during the holidays thanks to inclement weather and vacation plans. But shooting a video tour and posting it on the web may attract house hunters who don’t have time to physically see your home or would rather not drive in a snowstorm.
5. Give house hunters a place to escape from the cold.
Make your home feel cozy and inviting during showings by cranking up the heat, playing soft classical music and offering homemade holiday treats. When you encourage buyers to spend more time in your home, you also give them more time to admire its best features.
6. Offer holiday cheer in the form of financing.
Bah, humbug! Lenders are scrooges these days, but if you’ve got the means, then why not offer a home loan to a serious buyer? You could get a good rate of return on your money.
7. Relax — the new year is just around the corner.
The holidays are stressful enough with gifts to buy, dinners to prepare and relatives to entertain. Take a moment to remind yourself that if you don’t sell now, there’s always next year, which, luckily, is only a few days away.
The best part is that Holt Realty Partners can help you every step of the way. We will make sure that selling your home during the holidays turns out to be one of the best gifts you will receive all year!